FOR THE FIRST TIME SINCE MINDMADE WAS IMAGINED ...
I AM GOING TO USE 'I'
Since I started this venture I made a conscious decision to ALWAYS use 'we'... so that it is evident and clearly communicated that this is not simply about me... but a much larger whole... They are as follows ::
I care a ton for people. I believe in people. I want to inspire and craft and create things that will influence lives and mindset. There is an immense amount of talent in the design field that is under-utilized - I want those individuals and their skills to be acknowledged , embraced and unfettered. There are too many projects, (and entailed people) clients, and communities that don't get the attention, thought and commitment they deserve. I want to reverse this. It is time for design to re-orient itself back on the nature of its soul - people - and all that entails.