W H Y

FOR THE FIRST TIME SINCE MINDMADE WAS IMAGINED ...

I AM GOING TO USE 'I'

Since I started this venture I made a conscious decision to ALWAYS use 'we'... so that it is evident and clearly communicated that this is not simply about me... but a much larger whole... They are as follows ::

FOR PEOPLE

I care a ton for people. I believe in people. I want to inspire and craft and create things that will influence lives and mindset. There is an immense amount of talent in the design field that is under-utilized - I want those individuals and their skills to be acknowledged , embraced and unfettered. There are too many projects, (and entailed people) clients, and communities that don't get the attention, thought and commitment they deserve. I want to reverse this. It is time for design to re-orient itself back on the nature of its soul - people - and all that entails.

FOR PASSION

To exude our passion and skill-set for the benefit of others. We love what we do and we humbly and fervently believe we are the best at what we do. We want to be and offer our best because that's what people deserve. We care deeply about the people on our team, the clients who work with us, and the impact of our work in all considerations. Ultimately creating a beautiful project at the end of the day that will put smiles on faces, impact lives, enrich community, inspire a sense of wonder, propagate creativity and encourage connection.

All while having a little fun along the way.

FOR PRODUCT

Relationships, presentations, space, design, communication - all are products in which we attend to through the concept of craft. Creativity, practice, time and intention all lead to the creation of something beautiful - and at the end of the day - that is what we all truly desire.

FOR PROGRESS

To re-envision the work place environment - to not make choices that are anchored in fear but exceeds limits of status quo and bridges a gap that exists between young talent and business philosophies. To create an environment that enriches and encourages, not harness. To operate at a level of excellence - consistently. To exceed the expectations of team, self, clients, and community alike and always strive to deliver the absolute best product possible. To operate out of a place of hospitality, transparency, and humility - and to always stay true to our core values. Simply stated - to be the difference that so many clients, team members and people want and need.