*** This entry is for potential clients + the general public and with the purpose of providing insight on the cost/fees of a design firm (Architectural + Interior), the cost(s) of construction and lastly - the value associated with said fees + cost. *** 

The phone call was not long... it was short lived, riddled with tension and concluded with a pithy bit of advice - how to better position the company and land the job. The advice was provided by a seasoned developer/broker to a relatively new/young design firm. The delivery was both daft and cold... 'you are 5 times more than the other firm - we are going elsewhere'. The phone call ended in one swift press of a bright red button and a besetting cacophony of thoughts - and rightfully so, because what else was there to discuss? Well, to the seemingly rapacious and naive young business owners there was a peppering of missed opportunities to say what needed to be said. However, the most grappling question - to what end? 

We started M I N D M A D E knowing that there were extremely difficult conversations that needed to be had. One's that don't exist because of the mere fact that they were exactly that.... difficult. We made a sharpened decision... that we would commit to honesty and education... quite possibly to our own detriment. We saw it time and time again sitting at the traditional office. Swallowing our knowledge and foresight in order to keep the client, colleague, or boss 'happy' - and in the end it only led to a succession of 'suffering'. The design suffered, the client suffered, the team suffered, the relationships suffered. Because the deep seeded building of trust, of connection, of bond is only found in transparent, challenging and discerning conversations. That heartfelt contribution aside, it is your duty to speak up for what is good, what is true, and what is necessary for both the sake of the profession but also the well being of project and client alike. You are doing no service to anyone by silencing your knowledge, skillset, abilities on behalf of professionalism or adulation. I am at a loss for when 'professionalism' arbitrarily transitioned into 'silence'. We have lost a client or two, some followers, and many more opportunities because we have elected to 'die on this sword'. And it is okay with us - it's taxing and confounding at times but it is okay - because we know our intentions are from a place of pure respect (for time, process, people) and it isn't about us... it is to provide the best service, care and protection for our client and the project at hand. 

With that - we want to take a moment to add some transparency / our experience regarding fee(s). How it is structured, why there is no set standard/prescribed methodology and the importance of finding the right fit for you (whether you are a young design firm currently cutting your teeth or a client currently seeking an architect / designer). One of our (many) main intentions/values at M I N D M A D E is to humbly and fully communicate + educate our friends, colleagues, clients, and general public on what is often seen as an elusive part of the profession. We are here to give... that's all it is. We would rather be producers than consumers and we will be the first to admit - we know a slight fraction of all things business - but we will share what we have in hopes to continue a more pedagogical conversation. Alright, lets dig in. 

D E S I G N   F E E ( S ) :: 
​-

First, let's establish two speculative projects in attempt to aid in the conversation ::
Let's call them COTI (a commercial office project that is a renovation to an existing space or what is often called a 'tenant improvement') and NeCoSiFaRe (a new construction single family residence) :: 

A few considerations to add on top of these numbers that will play a part in future calculations:: 
Tenant Improvement / Renovation projects are typically more expensive than new construction (as it pertains to fee). Why? There will be additional drawings + documentation (existing conditions + demolition drawings) and more time with detailing and minding design with instances such as where new meets old, etc. Also, as projects decrease in size the fee actually increases in percentage/costs (proportionally of course). Confusing? Without a doubt - but sometimes the smaller jobs actually require more work - from a time, commitment, coordination and detailing point of view. At the end of the day - the reality is that the small jobs just aren't as lucrative as bigger jobs - even as much as we believe every project has promise. We will visit this among many other variables are considerations under section 'VECTORS'. But now, let's talk the assorted approaches to fee structure... 

The three most typical structures are as follows :: 
           1. Per Sq Ft - a set cost per sq ft. 
           2. Hourly - a pre-determined fixed hourly fee per person working on the project. 
           3.  Percentage basis (fixed fee) - based on the construction budget / cost of a project. 
And sometimes - the formulas will be interwoven just to cross check the numbers + logic.  It's a type of checks and balances if you will. None the less, here is a summation of each approach.

​
1. Per Sq Ft :: 
 - From our experience - this is most antiquated way to approach the fee process - with the main reason being that this fee structure simply cannot keep up with inflation.  We have been a part of meetings where folks are white knuckling $1 or $2 a sq ft for architectural fees. This multiplier simply isn't relevant any longer - the 1 or 2 dollar mark that folks were used to seeing are a price point of the past... and with the rapid climb of operational costs (hardware, software, insurance, lease rates, heightened salary standards, the increasing demand for amenities, etc etc - you know, overhead) that come with running a business and the jaw-droppingly high costs of the current construction market these numbers should be more along the $4 or $5 per square foot mark. Now that we have established an era-appropriate price per square foot let's plug them into our projects

COTI =  $1 x 15,000 = $15,000 and $2 x 15,000 = $30,000 
​NeCoSiFaRe = $1 x 2,500 = $2,500 and $2 x 2,500 = $5,000
                                        - v e r s u s  - 
COTI =  $4 x 15,000 = $60,000 and $5 x 15,000 = $75,000 
​NeCoSiFaRe = $4 x 2,500 = $10,000 and $5 x 2,500 = $12,500

SCRUPLES ::
Now - keep in mind this is solely architectural / interior design fees - not any/all the (presumable) consultant fees that come with each potential project. Consultants can include several third parties... such as civil engineers, mechanical, electrical, plumbing engineers (MEP), structural engineers among a plethora of other specialty trades (think landscape, energy, and others) To the point - this shows some inconsistencies / problems with this model. A. this is probably a smidgen high for COTI and B. undeniably low for NeCoSiFaRe... we will run some additional numbers / comparisons a little further in this section.


2. Hourly :: 
 - Deep waters here... I will do my best to keep this one as concise as possible. When a potential client inquires about an hourly fee proposal - we strongly discourage this venture. Why? At the end of the day this model is unfavorable to the client. Consider two main reasons - A. we deeply believe in going the extra mile... whatever it takes.. . and if we are billing hourly this will add up quick as we very well could spend time researching, discussing, reworking, etc. Its a difficult metric to pin down - what should be billable and what shouldn't - and I assure you, if we billed all time contained it would only lead to additional frustration / confusion. B. the standard billing rates are very expensive... with younger design staff clocking in at any where from $65 - $95 an hour and principals / senior staff heftily punching in at anywhere from $95 to upwards of $200 an hour. Let's run a breakdown analyzing the two projects with the following assumptions :: 

COTI = approximately three months total design time at 40 hours /week - we will put one staff on it at half time (young designer @ $75 per), one staff on it at quarter time (principal @ $125), and one full time (project manager/designer @ $95).
​NeCoSiFaRe = Let's keep it consistent for simplicity's sake. 
 
COTI =  240 hours @ $75, 120 hours @ $125, and 480 hours @ $95. Total = $78,600 
​NeCoSiFaRe = 240 hours @ $75, 120 hours @ $125, and 480 hours @ $95. Total = $78,600

SCRUPLES :: 
This might go without saying - but this isn't including several things :: consultant fees, overtime or the phase of the project known as 'construction administration' (the phase of the project when it is actually being built - which can take an exorbitant amount of time). Some projects (especially of this scale) can take upwards of a year... so, as you can imagine - those costs can quickly become burdensome. And, quite frankly, this is a condensed timeline - four months is a more flattering schedule. On top of that and as previously mentioned... we take pride in getting it right - which can come equipped with spending the additional time on said goal... and believe it or not, we have a heart - and feel the client shouldn't pay for our moral choice of pursuing that level of service / execution - which oddly enough is where we see our 'value added' as a design company.


3. Fixed Fee / Percentage based :: 
All of the above options have their place... however, this is our preferred path (as it is with most design firms) for several reasons. Probably the most important - it streamlines the expectation and the price associated. - without costs inflating at an excessive or displeasing rate. Now, the success of this arrangement is dominantly driven by the contract. I will be the first to admit - I have previously been overly and overtly critical of contracts (yet, there are still some forms of them that I strongly disagree with) - until I realized it is another layer of communication that holds the truest of intentions - to get everyone on the same page. It is meant to protect both parties as well as set the standard for all the pieces and parts in the multi-faceted process. This might be a good time for a conveniently self-excusing caveat - the simplicity stops there and we will further investigate 'contracts' a little later in the entry . The range of percentage roams anywhere from 5% upwards to a luxurious 20% of the construction costs. Geography carries the hierarchical influence in this percentage - with the coasts seeing the the upper echelon of said percentage. The midwest (from select experience) flocks towards the lower / mid range of the spectrum. The average being somewhere in the 7 to 8 percent range... I have been a part of projects being as low as 4.5 or 5 and peaking at 9 to 10%. Again, this is the multiplier of total construction costs. (aka 'hard costs'). 
Where this one differs? This is including ALL ​required consultant fees - (with the exception being Civil Engineering)... To reiterate - this helps streamline the process and clearly identifies all the professional/intangible expenses to the Owner. So, lets cut to the chase :: 
​
COTI  =  $1,500,000 x 8.0%  = Total = $120,000
​NeCoSiFaRe  = $500.000 x 7.0%  =  Total  =  $35,000

Sticker shock? We hear that more times than not. And I get it! The fair minded, descent architects/designers will your respect your project, your dollars, and the responsibility our career carries. Now - lets work backwards... Remember this includes consultant fees. 
   - Traditionally, consultant fees for commercial projects cast about a 30 - 40% net on the total. Run it :: 
​COTI  =  $120,000 x 65% = $78,000
​    - And New Construction Residential will cover Consultants anywhere in the neighborhood of 20% - 40% total fee (dependent upon specific needs of the project). 
NeCoSiFaRe  = $35,000 x 70%  =  $24,500

SCRUPLES :: 
Believe it or not - even with this being our preferred mode of pricing - it can still be difficult to pin down. On top of that it does have quite a few assumptions (and therefore inherent flaws) that even a child can punch holes through. However, in our humble opinion,  it is the most binary, intelligible and conclusive way to provide a comprehensive cost for a project. Below, we will address some of the formidable factors that could weigh on the inked price tag. 

After spending an excessive amount of time finding the right idiom / metaphor for this little excerpt... vectors seems to work. There are inputs / data / formulas / information that very well could act as inputs that effect the overall 'behavior' of the proposal / contract. These are usually pulled from a knowledge pool of previous experiences and/or instances that were either problem points or positives. They are nothing more than a multiplier of the overall formula... this is abstract but these coefficients are often real attributes of the conversations and considerations that ultimately derive the final cost.

- CONSTRUCTION BUDGET

• ​the validity / accuracy of the percentage based approach comes down to one main factor - the construction budget. We (architects / designers on the whole) are typically selected after a budget has been established. However, we strongly recommend speaking with the firm of your liking about assisting with running numbers. What we often find is that most budgets are very very lean or void of some check boxes we would like to see. As the Boyscouts say 'proper planning prevents poor performance'... or worse yet - surprises... which scare, frustrate, or stagnate. Design firms have a solid and empirical grasp on tangible costs associated with realized projects. And with the stupefying and unapologetic increase of construction - projects that are a few years old are already behind on the escalation front. This is a meaty topic that carries a level of importance deserving of its own entry but yet, here we are... 

- PROJECT SPECIFICS

• ​bigger project = bigger team... which ultimately means more time - more contracts, more meetings, more discussions, more managing, more coordination... and in this profession - with time comes money. 

- CLIENT SPECIFICS

• ​the client plays a huge role. Whether it is a client (and entailed project) that will get publicized, or if there is an opportunity for heightened relationships because of that contacts connections, or if there is an opportunity for repeat business. In a big small City - and Kansas City is exactly that - we are only as good as word of mouth. 90% of our projects are from word of mouth. So, the client plays a role and the conversations held in the initial meetings always carry weight. Same applies on the opposite side of the spectrum - non-profits, heartfelt organizations, start-ups, organizations with limited capital, etc. We have drastically reduced fees or if at all possible take it on pro-bono if we can. 

- JURISDICTIONS

• I hate to say it - but its just a matter of acknowledging the reality of this point... some jurisdictions (Cities, States and Organizations) are simply more difficult to work with and either require additional scopes of work and/or more time with additional coordination demands or time associated with working diligently, thoroughly and sometimes cyclically with said groups. 

- SUSTAINABILITY / ACCREDITATION(S)

• If your project is coming equipped with one of the numerous potential accreditations  such as LEED, WELL or designed to these standards (even if certification isn't pursued) then it comes with an ample amount of added research, paperwork, coordination. So, an added price tag. 

- TEMPERATURE OF MARKETPLACE

• If everyone is busy... they have the luxury of marking up their fee - because they are eating... and eating well. I am not saying that all firms participate in such but it is a real possibility. Greedy? Eh, not so much.. There is a need for additional capital to bring on additional talent if the job is won. If that firm is already at max capacity in terms of workload, they will need to bring on additional staff to take care of the project with the attention and quality it deserves. 

- NOTORIETY, ACCLAIM, REPUTATION

• If the Architecture firm is one of a certain caliber (possibly under the infamous 'startchitect' tag) then they will undoubtedly come with a premium... wrong, right, or indifferent - just the way the cookie crumbles. Similar to a concert... if it's a big name artist with a larger fan base / following - then tickets will be more costly than a cover charge at the dueling piano bar. 

- FARCE FEES

• There is a running joke of adjustments that I've always found humorous that are never actualized. 
  • Shrink Fees - this applies two ways - whether is a client that will cause an increase of visits to your psychologist or if it is a husband/wife team where you will end up playing psychologist. 
  • Family fee. - working with family introduces its own set of fun - it can be equally as difficult. 
  • On reputation... I have had a potential client or two who were feeling particularly comedic request a discount - because we can be ... well ... particular. What can we say... we care. 

One of the hardest and potentially dream shattering realizations - is how expensive it is to run a business - especially in this professional service sector of world. I wanted to shed some of the mystery that comes with margins. And let's be clear - this is a labor of love - I am not writing this from yacht #2, sippin' on yak, en route to the Cayman's while eating escargot from a Tiffany and Co spoon. 

Okay - real quick, because the main purpose of this entry is whats to come :: 
RENT = $1,350 / MO
PAYROLL = $13,650 / MO
INSURANCE (HEALTH + PROFESSIONAL) = $2,175 / MO 
SOFTWARE = $1,750 / MO
HARDWARE = $500 / MO
MISC EXPENSES (OFFICE SUPPLIES, MEALS, AD MARKETING) = $1,000 / MO
PROFESSIONAL SERVICES (ACCOUNTING, LEGAL, ETC) = $500 / MO
TAXES (INCOME) = $4,800 / MO
--------------------------------------------
SUB-TOTAL = $25,725
CONTINGENCY / RESERVES (10%) = $2,575
​TOTAL TOTAL = $28,300 / MO

Let's multiply this by the three months we designated for the project = $84,900...

This isn't completely fair - since we mentioned that two of the team members are half time or less... but this rundown magnifies the reason we simply cannot focus on one project at a time (which breaks our cold little hearts - because that is every designers utmost desire - creativity and quality requires time and focus, so the more you are being stretched thin - the more each project is 'neglected' or at least taken from) . The dire need to have two or three projects going at once is an inalienable truth in order to keep food on the table and the lights buzzing overhead.

*** ASSUMPTIONS OF 3 STAFF MEMBERS AT SALARIES OF $55,000. $75,000 AND $95,000 ***

Alllllllll that - to get to this. My initial intention in sharing such petty thoughts was to shed light on the current status of architectural fee(s) - some of the assumptions at play - and yes, even some of the politics. 

I'm not going to sit here and rag on firms, people, processes, capitalism, or anything of the like. As a matter of fact - quite the opposite - seeing that these things make the 'competition' possible - and that is what makes this perplexing stronghold called business so dauntingly beautiful. It provides this insanely endless possibility to mold a business model to what you deem best. It's an incredible freedom that comes with even larger responsibility. A. Larger. Responsibility. 

This is what I can say about competition, the service industry and the entailed design firms involved... pay heed (no, not the Jayhawk's reference). There are two subjects that I'm referring to specifically - A. the contract and B. the folks at the top and the respected history of 'service'. 

Let me clarify. Every level of service has its place... and if you have heard it once - you have heard it a million times - you get what you pay for.  Let's recall the initial maxim of this entry - 'you are 5 times more expensive than other firms we have used, we are going elsewhere'... The thing that comes as the biggest surprise to us - the question of 'why' is avoided in the vast majority. Why is the why evaded with such doggedness? Let's use this time to introduce a little visual aid - one that has been fervently shared like the happenings in the most recent episode of the latest and greatest tv show (currently watching - Stranger Things 3) ... 

The math on this one is straightforward - you can only pick two. I can adamantly and openly say that I am more excited now than ever that the window of the industrial age mentality is nearing the 'closed' position. With this transition, the shear magnitude of transitioning from redundancy, repetition, color within the lines into what is being expressed in the marketing + ad world as passion, care, connection (think tech), character/personality. We are (in the broader sense of civilization) finally starting to realize the importance individuality, art, story, personality, the human element and all the things involved that create a personality or show a sense of character. That is where remarkability happens, that is where trust is forged, relatability found, value determined. Hence, the graphic above.

​I will be the first to tell you that we are not the cheapest - especially up front. What I can tell you is that you will - guaranteed - get a remarkable product - you will get 'unique' from a team of individuals who care deeply about this profession, your project and every single facet of the process. 

And let's also talk pragmatic application + logistics - the contract. We always encourage our clients to ensure that the offerings are apples to apples. With us - it is a maximum price. All in, no added expenses/reimbursables (like printing, travel, etc.), we include/cover all the necessary consultant fees, and we typically include all phases of the project (schematic design, design development, construction documents, and construction administration). Each contract obviously varies based on specific needs/conversations but as a general rule that's what we strive to offer - all in, lump sum, no added costs. This is significant - as prints, travel, construction oversight (which some firms will go hourly for this service) will accumulate quickly and will eventually and possibly end up surpassing what we originally proposed as our fee (originally seen as far more expensive). Not to mention some contracts are structured with verbiage that expresses as costs change in construction (think change orders, unforeseen conditions, tariffs, added scope, etc etc) so does the fee. Let's consider this in one of our fantasy projects. COTI increased in construction costs from $1.5M to 1.75M due to several change orders, inflation of materials, and a labor strike - well, here is how it would effect the fee ::

COTI  =  $1,500,000 x 8.0%  = Total = $120,000 (original)
            - v e r s u s -
COTI  =  $1,750,000 x 8.0%  = Total = $140,000 (adjusted)

We don't believe in this method / contract format; we just can't seem to wrap our head around how this makes sense as a legitimate billable.  So, theoretically - we just saved you $20,000.  ​So that was part A (the contract). Now, part B. (Services provided)... Added services, scope creep, renderings, animations, virtual reality, furniture selection, etc etc. These are relatively abstract services that can really come back to bite you in the long run (in terms of accumulating dollars). I have been at firms where renderings run anywhere from $500 to $2500 a piece (yes, that's each... so, if you get 4 - well, you get the point) - animations entering in at $2500 (average) and VR models can reach upwards of $5000 to $7500... these are real costs with real implications. We believe these to be an intrinsic part of the design process. So, more times than not - we have provided these to the client at no additional cost. (It should go without saying - this is within reason). Why? Because it is part of communicating the design - and if your designer/architect is not doing their utmost to communicate the design then its nothing short of a disservice. I believe our job is to be master communicator's - of concept, of story, of design, of understanding - all to get the end user excited and comfortable with the service/product they are paying for. I can't express this enough. We are in the business of communicating creativity... It's tough - it takes blood, sweat, tears, and an unfathomable amount of time, dedication, care and know how... but step up or step out. 

See what I did there.? Alright alright... that's about all we have for this entry - I will close with this - what we have saved several clients in the grand scheme of things... either by negotiated fee, added service at no additional charge, or during construction oversight. These projects will be kept in confidence through super secret code names... 

Insane numbers - and in just three years of operation. In the grand scheme of things... these very real numbers reflect why we might not have as much 'breathing room' as we should. Numbers that make me realize by committing to the level of service and care we do - we have left an unsettling amount of money on the table. Let me be clear - I am not saying this to gain your pity or present ourselves as some type of quintessential martyr. We are sharing all of this in an effort (seemingly defensive and maybe just a touch desperate) to express that even though we may be a tinge more expensive (which I still have a hard time believing) on the front end - I would bet the difference on the fact that we will deliver both a superior service / product and save you money in the long run - one way or another. 

Hello World. Take a second... think about that. It is a strange phrase to say openly and it be taken with a grain of seriousness - but if you take a moment to consider the sheer awe of this statement it is a particularly powerful acknowledgement - the vast, deep, constantly connected civilization that are the incumbents of this fine earth. We are unceasingly, relentlessly,  unapologetically 'plugged in'.  We are walking talking forms of Neo, Morpheus, Trinity.  

I can hear you now 'yeah, yeah - we get it.... we live in a current state of instant gratification, technology dependent, uninterrupted rapidity... a type of new and categorical social norm... we all know and understand and accept this... point please?"! 
​

 I'll cut to the chase... I have had a lot of curious folks ask about my 'work life balance'. First off, this hot button topic of professional pursuit is what I consider simply unattainable and a hapless attempt of publishers slapping a concept on 'life' in hopes of gaining a following to their latest and greatest business mag. The grind and goal of achieving a true 'work life balance' will only leave you feeling a further sense of frustration and disillusionment with the homily in and of itself.... and that is because it lacks uniqueness - to THE INDIVIDUAL. The overarching, broad and cloaked concept is not targeted for individual barometers, benchmarks and criteria. It is a mere generalization  - a high level blanket statement meant to have us inject another layer of doubt and insecurity into our lifestyle choices. 

There is a single appreciation found in the underpinnings of this trope. I believe the mission of the hypothesis is to question... to embrace a moment of solitude and to deeply focus on WHAT we are doing, WHY we are doing it, and WHO we are doing it for... especially in intensive and demanding service professions where the metric of creating is directly correlated with time - both directly and literally. (architecture, design, law, medicine, etc) 

So - to get to the crux of the matter. What I am doing here... this thing I am doing for 'WE' - this little company called 'MINDMADE' - carries far more importance and impact and vitality than 'work'... my work is my life and my life is work... they blend, they co-mingle, they co-exist, the boundaries blur into one symbiotic form - a beautiful, exhausting, energetic, deeply emotional, joyous dance. The criticism as a result often comes swiftly and in the form of 'that sounds empty.'... I would retort in effort to keep the banter alive - that it depends on the content, mission and awareness of what it is that you deem worthy of your energy and percentage of your living days - both subject and theme. What I'm saying - or trying to say - is, quite possibly, 'your thing' is empty - because its not worth your time. But this thing - our small thing - is so much more than a job to me :: 

 - It is my gasoline.
 - It provides for my family.
 - It provides for small businesses and those entailed families (insurance, consultants, craftsmen, contractors, etc). 
 - It is a force for good and change
 - It is legacy and for future (it extends beyond 'self') 
 - It is educational (learn, teach, learn, learn)
 - It is a challenge (and who doesn't like a good challenge)
 - It pushes me and those associated to 'advance' and to continuously strive for excellence. 
 - It gives... (and I cant stress this point enough - it is not a consumer - it produces, and with the talents we feel are inherent to who we are). 

Do what is right for you. Find the thing / office / cause / person you believe in... It is a daily battle and a life guided by intentionality to rise above the noise of third party 'right and wrongs'.  We are in a current state of constant and relentless infiltration of folks faces filling a screen with all the right advice (yes, I see the irony here). What worked best for me is that I stopped listening to the masses and started to watch, and think, and create on my own terms. Make your 'work life balance' patented and personal. For me - all the lines overlap - an intricately interwoven nexus of information and knowledge and applications - into the walls of home and work alike. I learn from both realms and I attempt contribution to both - which takes all the pressure off. Running a small business is load enough and all the ones close to me completely understand and support my vision and goals. We drew the map together.

Can I offer some pragmatic, action based advice? (If not interested you can cease engagement here) - talk about it. If you are an employer and have a team by your side... talk to them - set up boundaries together with utmost clarity and respect - even if the requests necessitate further conversations / compromises... the single most pertinent piece of this puzzle is to discuss this significant portion of life with them... and set the table for honest, often uncomfortable conversation. Encourage them to talk to their spouse and get additional feedback... verbalize expectations, needs, wants and all the depths behind the surface level requests. Get to know one another!

I hold a fortress belief on one thing - there is a deep need to rotate our vision and mental perspective regarding generalities. Each person's needs are unique. From client / customer to the children of your team members. The intention of this entry is pure - I'm encouraging two things... to fully embrace consideration of 'life and work in a technical age' and to reject the homogenization of human behavior / needs.  As we continue to shift from the industrial age of 'production' into an ever connected digital world, the duty of maintaining contact and consciousness is equally evident as it is paramount. The strength is in the mind of those who observe - and in turn act with crystal clear understanding and a heart towards those around us. 
 

​Two things will save Architecture from what I can only explain as a form of professional 'Golem Effect'...

1. Art and 2. Vitality 

With the new year placed firmly upon us - folks get obsessive about change - and the dominant topic of conversation = tech and how it is going to vastly alter the landscape of (topic here)... This is inarguable. However, we have already witnessed several profound changes... and that is (a) time - in terms of the sheer speed + productivity. (b) quality and the massively transforming field of craft, and (c) the integrity of the profession. The (perceived) science is dictating the direction of the profession and therefore the relativity of both progress and reputation. Architecture in modern culture is perceived as merely the act of building + developing.

However, Architecture is art. And that is not only the saving grace of the profession but also the single most significant factor to the permanency of 'pure' architecture. The ethos of architecture is Art + Science. Without one - the other deteriorates and therefore so does the soul of the institution. The future is in returning to the integration of art - not rejecting it for the sake of efficiency.

​Data cannot replace art and the primordial nature of architecture stands.

I once heard a comedian say that most of their material comes from observations - and if they thought about said subject, grievance, irritation, or coincidence more than three times it becomes a duty and obligation to write about it. They continued to express the level of success behind those instances (in terms of the reaction in front of the audience)  surpassed the more random, generated one-liners of an apt comedic jab - they have more relevancy and value. 

I find this approach deeply satisfying - as the mind is pelted with a plethora of 'reveals' and 'exits' on a daily basis - especially as a business owner... and comedy is sometimes the best medicine - so in this instance, I found a great reward in experiencing sagacious, applicable advice from one the most favored mediums of information delivery.

This ongoing series covers one topic - that has seeped into topics of conversation or mental meanderings more than (3) three (x) times as of late - therefore, we write, and discuss, and release, and move on. Meant to be short as a challenge.

Hope you enjoy and please share anything that you have peppering your thoughts... In all honesty - we would love to hear. 

Without further ado 

 - You might notice that quite a bit of writings and sharings on our website (or in person if we have had the great benefit of meeting with you) are not strictly and haphazardly focused on the topic of 'architecture' or 'design' itself. We get questions about this often. We discuss and pay heed to so many other things because we realize and believe - deeply - that architecture is - and must be - about so much more.  And if it is not - if it lacks a certain consideration regarding the onslaught of factors that are found in the very marrow of design - then it does not contain the true identity and very meaning of architecture - it becomes a mere act - a simple output that lacks any backbone, character or personality - it is just... plainly... building. Dare we say a reflection of a myopically induced euphoria of Capitalism and Development. Hey, some people have booze and molly, Others vice of choice - the hard stuff... cold, hard, cash - and what better to hit that high than in the ubiquitous form of real-estate development. 

We want to be clear :: We believe that architecture and design is a by-product - or maybe an amalgamation - yes... let's go with that - amalgamation. Or, or ... a pain-stakingly planned and prepared mise en place. Or, or, or - a dazzling world of multitudinous particles dizzily whirling around a central body eventually being absorbed into one glowing whole... yeah, like that. 

Architecture encompasses so many factors/considerations into one 'product' ::
 - relational (between client, architect, customer, end user),
 - social (understanding how humans behave on the grand stage to the needs / wants of the individual),
 - ecological (how the building will effect environment and how the environment will effect the building)
 - economical (budget, business practices, branding + identity, strategy)
 - philosophical (the conceptual, cerebral, story, romantic side of the design process)
 - technological (so much to mention here but tech is an obvious and omnipresent subject in modern practice)
 - logistical (schedules, teaming, consultants, communication and everything in between - strategy dictates results)
 - pragmatic (communication to codes and drawings to constructability  - there is a very real, tangible process that takes place)
 - science (how it gets built and how it functions) 
 - math (how it gets built and how it functions) 
 - art (why it gets built and how it makes us feel - the message) ​

To complicate and overwhelm the concept further... these could - very well -  be broken down into sub categories.. Take for instance 'Social' :: social subset A  - in terms of how we (as humans and society) are currently behaving, interacting, experiencing, thinking, living, moving (the macro understanding of human behavior) - to - Social subset B - Trends, needs, practical, personalities (the micro piece of the pie) - balancing the needs of the clients with the needs of the customer with the needs of the belonging far into the future. This all might seem incredibly banal - this all might seem exhausting to even consider but - whoever has sacrificed their time to stick with it thus far... please take this morsel with you - it is critical that your designer (or if you are a designer - you!) must think - must absorb and be highly capable, thoughtful and intentional - and be able to confront the questions of 'why' and 'how' and do so with a level of entertainment, novelty and thoughtfulness that will benefit you as a client and without saying - the project, the art, the product. This is the value differential between a truly talented design shop/team in comparison to the traditional office stuck in the grind of pumping out work because they have a certain bottom line - and that bottom line becomes the sole mission, vision and goal of said entity.

It all comes down to time. Great design takes time because there is so much to consider (remember architecture is a by-product, a mergence of many, many influences, parts, and things) - and if its fast and cheap and easy - then the question must be asked :: what, from the above list, is not being considered - and how much of your project is suffering because of it. 

If you have a new or current project and you are working with an architect/designer/firm. If your designer/architect is worth their salt... Then they will understand exactly what I am referring to - and they are living it... not just picking up on the latest buzz words on behalf of lip-service. They are in it - knee deep in the strong currents of 'actions louder than words' - with their feet firmly placed in the muddy underbelly of 'your reputation precedes you'.

The value of the designer/architect and what will make the project a true 'success' is a balance, integration, and execution that considers the constellation of these beautiful complexities. Layers and layers of information - just like an attention-grabbing, thought-worthy, conversation-starting work of art.... or an emotionally-evocative, quote-laden, awe-inspiring, memorable movie.... or a beautifully-composed, nostalgically-executed, superiorly-serviced, palate-popping plate of food. You get the point - the difference is obvious. Do not underestimate the value (and yes, the often associated price that is paired with it) of these experiences... they are memories, they are worth talking about in the positive, they move you - they - are - well, worth writing about. They shift our make-up - little by little and create a new vivid hue in our genetic spectrum. 

-  The following are all the steps taken in order to obtain an architectural license and be christened 'Architect': 
- The following also includes certain  jurisdictions and organizations that have procedural oversight - merely for sake of understanding: 
1. The individual must attend and graduate from a university with a NAAB (National Architectural Accrediting Board) accredited program. For more information visit :: http://www.naab.org/
         >>> Full disclosure - the minimum of 5 years spent at architecture school is absolutely grueling. Ample amounts of late nights, exhaustive papers, perplexing cerebral conversations, loads of math, physics, and calculations, and critiques that will introduce a level of anxiety that was previously unbeknownst. All that being said - I wouldn't change my experience for a thing. It was the first time I have ever felt challenged on an intellectual + creative platform. Even though it empties you on certain levels... no matter how tired - I always felt 'full' - which was my knowing that I was in the right place, doing the right thing. 
          $$$ = Price tags vary - check with your targeted university for tuition and other costs. My receipt shows a ballpark of ~$75K. 
2. The individual must register with NCARB (National Council of Architectural Registration Boards) and complete the organizations AXP program (previously known as IDP). For more information please visit :: https://www.ncarb.org/gain-axp-experience
         >>> This is what some might consider 'internship hours / experience' even though NCARB and the AIA did away with the term
                 intern; exhibit i; exhibit ii 
          >>> more on 'titles' later... 
          >>> you can register while in school and complete this hours while attending university. More on this later. 
          $$$ = Fees vary - $100 upfront; $85 annual renewal; more information here :: https://www.ncarb.org/fees​
3. The individual must pass 6 divisions of the ARE (Architectural Registration Exam - version 5.0) - mandated by NCARB. 
          >>> Yes, you read that correct  - six (6) separate tests (predated tests were as high as nine (9) parts!!!) . More on this later but for now here is the list as provided by NCARB :: 

     - Let's step back for a second and ponder, observationally and objectively, the situation at hand ::
+++ During an AIA convention in 1919 - A few good men - these being Architects, decidedly laid forth what is today understood as NCARB.  
SEVERAL POINTS :: 
     - 15 individuals uniformly and single-handedly decided the entire profession's modus operandi nearly 100 years ago. 
     - Be conscious of the time when this structure was determined and the social mechanisms that were prevalent in that era. The industrial revolution and the tenants of that doctrine established an all-reaching underpinning in the function(s) of business and production. So, consider this... the mentality of civilization (as a generality) was shifting towards a dominantly capitalist economy, pushing a concept towards maximizing profit with 'standardization' being the throned solution. Understand that the core practice was anchored in standardized productivity with a highlighted interest respecting simplicity and efficiency. This encompassed all - and influenced life beyond what anyone could have imagined - a long term mentality that embedded itself into the psyche of mankind.  
     - To this point, the Assembly Line was invented in 1913 by the one, the only - Henry Ford... this of course a direct response to the foundational principles set forth by the Industrial Revolution... with a firm fixation on a systematic standardization and mass production.
WHAT I SEE :: 
     >>> There is a concept called 'dark matter' (a correlation to the physical cosmology of the universe) which proclaims that there are things we can't see all around us. In turn, we often neglect to consider these intangibles in our daily operations that have very real, first hand implications. Now - imagine the impact of something as ubiquitous as the industrial revolution - and what this type of mental shift introduces to potential adaptation among entities observing what might seem very lucrative and propitious. If something is all around us and it seems to be working. I think any good business person would explore it's possibilities. So... here is my point... 'How can we standardize and put into 'production' this profession.' I could very easily see this conversation playing out in an era that was blanketed by a push for order, uniformity, a type of harmony through a structured and physical codification. And the settled proposal was a test (the ARE) - one that not only materializes a formulaic expectation but one that also regulates, mandates and dictates the profession. Mission accomplished - quantitative standardization of a characteristically qualitative profession.  Fairly genius really. And one that also can generate income to boot. Side note:: the MCAT was started in 1928 (a little different but not too much of a removal) and the National Conference of Bar Examiners NCBE (who created the BAR exam) was founded in 1931.... So, the expediency of such a strategy must have been apparent. 
     - Before intelligently discussing the subject - it is essential to first contemplate the influences at play and the resultant 'reason'. A certain type of mental training was being indoctrinated into civilization - either intentionally or merely as a by-product - well-intentioned or otherwise... regardless, it was there. It carried an immense amount of persuasion and allure - and still does to a large majority. 
​
​But I believe this pursuit is empty - and don't get me wrong, maybe it had a place - but not now -  where we have an entirely new and vastly different set of obstacles. As Billie Beane (Brad Pitt) says in Moneyball - 

Next topic... the ARE itself. I have so much to discuss on this subject specifically, So much - I think the most digestible approach is to snail mail you this portion of the entry.  No, not really... but the analogy parallels the state of the ARE. I would strongly encourage everyone to listen to the most recent 'Young Architect' podcast episode (#039) with John Cary... around the 25:00 mark. 
     - The ARE transitioned to computerized testing in 1997 - and the same software has been utilized for the past 21 years! 
    - With the ever-present, incessantly rapid advancement of technology how is the test (the thing that is identifying who is capable and constituting how to practice) NOT advancing with the times? Mind boggling. Could you imagine if we were using the same software / technology to design / produce that was used back in 1997?
     - Just for fun - and to reprieve ourselves from the somewhat daunting nature of this topic. Let's take a look at some cultural milestones / events / happenings from 1997. 
>>> Gas was $1.22 / Gallon... (Are you kidding me?!) 
>>> The Dow was clocking in at under 8,000 - (At the time of writing its at 24,741.19) 
>>> Princess Diana dies in a car accident
>>> Hong Kong returns to Chinese rule (from UK rule) 
>>> Madeleine Albright becomes the first woman secretary of state in United States history. 
>>> The followers of the Heaven Gates Cult commit mass suicide in California
>>> Mother Teresa dies
>>> Mike Tyson bites off the ear of Evander Holyfield 
>>> A civil jury finds O.J. Simpson 'guilty'. 
>>> Tiger Woods becomes the youngest person to ever win the Masters (at the impressive age of 21!) 
>>> Internet Explorer version 4.0 released. (Ha. this one made me chuckle.)
>>> Notorious B.I.G. shot and killed in a drive by shooting. 
>>> J.K. Rowlings first book published as 'Harry Potter and the Philosopher's Stone'... (later released in 1998 as what we know it as now.)

      !!! From this point on I will be sharing my humble opinion - if not interested, understandable. Just wanted to be up front with the transition in format. 

     - The concept of commissioning a standardized test is both a half-baked philosophical gaff and a seemingly banal gesture towards doing a positive thing for the profession. However, I think it fails in the very nature that it was founded. I think it comes down to the fact that you can not test the art aspect of our profession. And more so - now than ever - that is what distinguishes value in architecture and design - otherwise, we would merely be yes men/women and developers play things... showcased and shown like baseball cards - in protective sleeves and only pulled when desired as a conversation piece. You just can't test certain aspects of the individual. Including the innate skill or ability to lead, create, inspire, a visionary-readied savant. We have sacrificed so much power, vitality and dynamism because we have been reduced to production - to a standard that is so un-laughably low and contagious with curtailed potential, adventure and viability - and the worse part is that the fault lies at our feet. It's self inflicted.  
      - This argument is matched in the highly scrutinized standardize testing that takes place in most public schools across America. With the criticism aimed at the core structure of education - that it has been altered to achieve certain scores - either for an increased allocation of government funding or merely for image sake or an attractive check box when relocating the family. We have allowed everything to become commoditized - including something as sacred as education. The neglect that is a result of this? Numerous inestimable attributes within kids become swallowed in this tactical and standardized approach.  Of course, it should be mentioned the monumental legislative attention (i.e. the No Child Left Behind Act) that has come to fruition as a result. Now, all that being said I'm not saying one approach is more 'fitting' than the other and I hope that you take the time to research and decide for yourself (if such a thing interests you). What I am saying and stand by - there are incalculable consequences to decisions and I sincerely wish we took time to think, discuss, and ultimately seek and promote action.  For more on this topic - google 'standardized testing debate'... make sure you have popcorn and ready to hunker in for days on end. There is an impressive amount of material on the endless vaccuum known as the intrawebs. Another good one to watch :: Sir Ken Robinson Ted Talk
      WHAT I SEE :: 
     >>> There are abilities within human beings that aren't encapsulated within a myopic metric, rot with flaws and agenda. So, how can we embrace the beauty and spirit of the human element, the mind, the awe of creating - while also ensuring that we are maintaining a safe and progressive practice? To me, it comes down to intent - to passion, and dedication, and the ability to lead, to contribute in a positive manner, an innate talent, insatiable curiosity, character. It comes down to who that person is - the test material ain't coverin' that! Yes, of course there are some very basic understandings of the code, built-world, construction, tectonics, systems, business, and all the ins and outs of architecture and design - but to be frank - I'm not certain the test is a participle that guarantees competence or cognitive abilities that exceed those that aren't licensed - especially as it pertains to the execution of safe and sound spaces. I have seen, interacted, worked with/for, conversed with more licensed architects that scare the shit out of me (by their lack of knowledge) than unlicensed architects or designers. There are many individuals who use and abuse the process as a means to an end in order to make money or operate a machine. These folks don't hold a single ounce of care for the built environment or general public - it's more of an aristocratic semblance.  So, with that understanding (yes, first hand experience) then the argument that is the mission statement doesn't hold a flame to the actuality. The test not only enslaves momentary memory -  a mere regurgitation of transitory information but its builds a platform to complacency and (possibly) a general lack of care all together. It is a benchmark that chalks a finish line at an unacceptably marginalized level of 'success' or 'contribution'. 
     >>> Not only is it an exercise regarding recollection of the short term but architects often relinquish the exact areas they are so exhaustively learned to third party companies... I.e. Civil Engineers, Mechanical, Electrical, Plumbing Engineers, Structural Engineers, Spec Writers, Code Consultants, Landscape Architects... the list goes on and on. My point is the entire process is geared to the 'temporary' attainment of information and not thought provocation or what I believe is the single most distinguishing factor that defines the person... the quality of the execution and the manner in which it is realized. It allows no wiggle room for what are, quite possibly, the most valuable and sustainable marks in remarkable designers / architects. 
      >>> Also, I want to take a moment to share my experience in an office environment. It is the young individuals - the designers, the emerging professionals, the recent grads (the team members who make up the large percentage of task force that are largely unlicensed) that are actually performing the bulk of the production / drawings. The Principals, Architects, Project Managers, Owners, etc etc... (let's say for sake of argument the ones who are licensed) are the ones out generating work / marketing. Which, by the way, mad respect to them because that is absolutely and undeniably the hardest part of the j.o.b. - OR - they are managing, overseeing, manhandling 300+  projects simultaneously. This means that oversight from licensed professionals is minimal at best. And - spoiler alert - the profession is operating at such a nauseatingly intense rate right now - that all we can do is show each other a little empathy and respect. So, with that in mind, 'condensed' deadlines are the new standard - and let's say drawings have to get to the City at an inopportune time - and let's also say the proprietor with the stamp isn't around. Yep - you see where this is going... someone just stamps it for them. The supervision / care in quality control is equal parts maddening and perplexing. This point is getting long - but what I'm trying to say - the young folk are doing the bulk of the work - and everyone is moving so fast right now as a reflection of the marketplace - mentorship / assistance is the first 'amenity' to be jettisoned out the window. Which - possibly - supports a stance that maybe the management/control isn't necessary - which then tests the relevance of 'license'. 

     - So, this one might seem a little off - but it hits home with me. I simply don't trust it. And maybe trust is the wrong word but it seems harmonious with my stance. And why would I invest in something I guilelessly don't believe in? I feel like if they authentically lived true to their mission statement - NCARB (and the AIA for that matter) would consider the profession as a whole and not reduce it down to an obscure authoritarian check list. It is glaringly overt to me (and maybe it is the skeptic in me) that it's a cash game. Here is why I believe this... Why is the determinate 'license' process almost entirely centralized around a test. Why does it stop there? Why aren't they considering the actual factors of practicing. Its seems grotesquely lopsided by comparison. Listen, I am not saying anything other than - from an outsider perspective - as soon as the exams are passed and the licensed obtained... they go dark - outside of collecting membership renewals (see 'by the numbesr'). There is no oversight in the actual methods or techniques of the individual or firm. There is no interest in quality control of the operational usage of the things just studied. There is no assistance in the standard of design and the marginally depressive levels as set forth by the power players... (aka developers or fast food architecture). That's the damning evidence in my book that this is just a game... the 'interest in the well being of the profession' stops where fees come to a halt. Is this plausible?  Maybe this is where I see the whole system as broken - and I find myself impassioned to speak out of turn and speak up because what I observe is an injustice - maybe that is misaligned but that's my purpose for this sharing. If the whole system is anchored around 'protecting the public safety' or what not - then why does it stop before any of the substantial, hard, physical work has started. I just don't understand it - I would rather dedicate my time, money, and advocacy towards the longevity and value (invaluable) of a profession that I have such a deep respect and admiration. 
       -  I want to introduce you all to a program that NCARB introduced back in 2016 - IPAL - Integrated Path to Architectural. This is where I believe the proof is in the pudding. It is a program - that will create a 'streamlined process to licensure' by allowing students to test, and ultimately be a licensed architect straight out of school. That's right - and yes, I heard that laugh, scoff, and witnessed the eye rub. You might be asking, why the prickly and pointed commentary? All, I was a student once; and to think I could have been licensed straight out of the world of university is terrifying. I was young - I was egotistical, idealistic, naieve - all with a chip on my shoulder and something to prove. I was what my favorite fifth year professor expressed as 'talented yet impressively green and recklessly raw.' Ha... in retrospect I was beyond offended but now... I see that it was more true than I ever could have possibly had the stability to imagine. It's scary to think where I would be if I had the opportunity to be licensed in that stage of my life.  I know, I know - I can't apply my circumstance and personal experiences to all... generalizations such as that are both ignorant and insubstantial. However, the knowledge, experience, practice that I have learned comes with TIME and exposure and a certain voracity to absorb anything and everything about this profession - which happens AFTER school. All that being said,  it goes back full circle - a game. The faster they can get individuals licensed... the more entailed registration fees. See, in education - students (my past self included) are completely susceptible (to) and swept (by) the euphoria of the curriculum and creation aspect of the 'life', And they should be - its an invigorating time where you have the world at your fingertips. However, you learn all the tangible, real, guttural facets of the profession while serving several years in the trenches (whether I agree with the standard operations of the practice or not - its true). I am sitting here, now and just thinking about it. To be 23 and licensed... honestly, I'm happy that it wasn't an option back then... and I am not certain I should be happy it is an option now. More discussions on this here ... and here .
     - The more time I spend here on this fine earth the more I find myself questioning processes that intend to enforce a type of linearity - or put things in a box - especially in a field that embodies creativity, boldness, and a keen artistic current. The lifeblood of design is that there is no absolute. It is definitely not a clean, singular model. We are disciplined to question everything, question often, and never accept the easy / obvious answer. Architecture wholeheartedly necessitates a type of symbiotic existence - not only pertinent to the originality of ideas and projects but also relationally - to real world applications and the interactions along the way.  I realize that things are never as simple as they seem. This proves true in this tale as well. 

     - There are many parties at play and many eyes on the ball - there is oversight from multiple third parties - with scrupulous and detailed specifications. I would get it if the entire process was held in the architects' palms... but it isn't. Every project has jurisdictions, regulations, restrictions from various organizations and municipalities. From the CODE (IBC, IRC or otherwise) or the CITY/COUNTY/STATE specifications.  So, to be succinct - I would COMPLETELY understand the whole 'public welfare' argument if the 'architect' is the end all, be all, know all, see all. poof - done. But it's simply not the case.  

 (A brief / elementary run down of money drawn from the NCARB in 2017) :: 
​       < a > ::      41,423 [active licensure candidates]      x 85 [annual renewal fee]           = $3,520,955
     < b > ::      42,384 [certificate holders]                      x 225 [annual renewal fee]        = $9,536,400
     < c > ::      54,164 [division tests administered]       x 210 [cost per exam]                 = $11,374,440
     < d > ::       17,450 [division test retakes]                   x 210 [cost per exam]                = $3,664,500
     ______________________________________________________________________________
       < x > ::      sub total                                                                                         = $28,096,295 (annually!)

     ??? References ::
​found here :: NCARB fees; NCARB by the numbers

​ (the AIA seems to be a touch more elusive with their 'dues' - therefore, this is a crude estimation) :: 
​       < a > ::      $500-700 [annually dependent upon location]               x 90,000 [or so members]  
     _________________________________________________________________________________
       < x > ::      sub total                                            approximately = $45,000,000 - $63,000,000 (annually!)

     !!! This is not including miscellaneous fees such as transcripts, reactivation fees,  processing fees, lapsed record fees, etc. ​

     - I'll try to make this one brief. Many might be surprised (others, probably not) by the multitude of celebrated 'architects' that were/are not licensed... and this is a meaty list :: 

amidst others... and some speculations reach as far as Rem Koolhaas and Bjarke Ingels lacking the prescriptive credentials as well - but I can't find anything formally corroborating one way or another... those gents seem to be enigmas wrapped inside a mystery. I'm not even mad, it's amazing. 

     - it goes without saying that this is where I tend to go cross-eyed in the foggy notion of 'titles' and 'namings' - what's allowed and what isn't. I remember some time ago, I got a slap on the wrist for using a certain title on my linked in profile... the position for which I was hired actually. This is the first time I was introduced to the legislative implications of 'misleading / misinforming' the public by using the word 'architect' - technically, I think it was 'design architect'. I was flabbergasted - not only by my ignorance but also that I had absolutely no intention of misinforming or misguiding anyone... ever... and quite frankly, the picture they painted was a stretch - almost out of touch with reality - what I saw as an apparent shaming tactic. As a matter of fact, I relived the exchange later that night and I categorized it as misguided. That day I saw it clearly - a game - my favorite as a kid... mouse trap. I mulled over the scene in its entirety - those around me with the legal fulfillment of the title (colleagues who had 'architect' tattooed on their identity - not all by the way) - I can't say I was impressed with any of it outside of the creation aspect - and therefore had no intention of making the name a highly sought after goal. And just for clarification, a little insider information, any body sitting behind a monitor in an 'architectural firm' is practicing architecture - no matter the obscurity of recent trends in how to represent yourself.... job captain, intern, project manager, emerging professional, architectural designer, hell - even principal, owner, founder and yes - worse yet - starchitect, design ninja, thought leader, concept maverick, culture guru - yikes. You see - the accountability is not in a 'word' or whats on your business card. It's what you are DOING and how you are DOING it - I have said it before and I will say it 1000 times over - it is in the quality of your contributions. It is in your abilities, your talent, your work ethic and self ethics - your qualities as a person, leader, creator, artist.  If anything, I didn't want to be an architect... I still don't - and quite frankly I don't care what you call me... call me by my name - call me a four letter word... all I ask is that you just watch me work - because the work should be self-evident and your abilities should be a direct reflection of your commitment. Don't put me (or yourself for that matter) in a box with a pretty little bow.
     - Are we so weak as a profession that we are hyper-focused on a term. Have we been whittled down to symptomatic classification and sticky semantics?  I am halfway ashamed with myself for even engaging in the diatribe - because at the end of the day - no one organization or set of standards can define a person - especially an entity that holds a monopoly on conduct. It should not be so plastic, so homogeneous, so laden with inaccuracies, assumptions and obstructions. Where has our passion gone? Where has our vision and desire and care gone? Are we so empty that we have lowered ourselves to a type of metaphorical cannibalism that has run rampant in current events? Just another example of a polarized sector decrepit with split constituents on a fractured philosophy. We have to be better than this. We aren't even talking about the concept anymore - (architecture as a concept or idea). It has been diluted to a word, a shouting match, an impaired, predictable expose saturated by opinions and muscled by the threat of litigation. Are we so predictable - the great thinkers of this age? This is where we are? I challenge us to be better - as a collective whole. 

      *** I know, I know - I failed at keeping it brief... 

     ???  References :: Here and Here and Here and Here and Here ... 

     - After reading through this all, again, for the 35th time... I still find myself asking what is the bottom line, the heart of the matter, the take away - what am I trying to convey? - maybe it's this... It's time for a revolution - and it sounds so embarrassingly juvenile when I say it but I am sincere. And not a type of misconstrued coup or overthrow... but a complete revitalization. Fresh, new, modern - far more applicable and exceedingly more relevant to the times of today and the advancement of tomorrow.   Not only a monastic look into how we study, how we test, but also how we practice, implement and influence. Not reform... it's too late for that. We need to dramatically re-think and re-organize and re-direct. There has to be FAR more conversation - with consequential and dedicated action towards a common goal - to re-attain the heightened image of our profession - one that is earned. The test(s) and the type of conveyor belt mentality has visibly compromised our value as designers, architects, creatives. I see such great opportunity - immense potential. We have to identify the obstacles / challenges / gaps at hand and move forward. The business model of architecture is baked. Its inoculated with antiquity - and not pertaining to honorable historical casts but with quintessential old world thinking. We are watching the world pass us by and outside factors happening to us instead of us happening to the world - the built world.  I believe it an incredibly auspicious time for transition. We are witnessing unparalleled advances in society, civilization, technology, and perspective. 
    - NCARB and the AIA have an unbelievable platform to be an intensely positive role in this process - if they so desire - because what I see is an incredibly weakened state. People are questioning - which means that people have ideas - I just hope the powers that be... listen. And I desperately hold on to hope and love and great expectations for this lifestyle we have all chosen. Judgement is a frame of mind that is absent in progress. The intention is not to judge and most certainly not to be victim to the current state of affairs - but to think, and present. To muster up the courage to speak respectfully and constructively about methods, ideas and philosophies and how these tie into the recognized reality of what an architect is and does - let alone the staying power, vim and vigor of the craft itself.  Let's do great things and let's stop reducing ourselves to gossip, to semantics, to settling for a suffocating and restrictive configuration of what 'has to be'. It's up to you, It's up to me, It's up to us. All types, all titles.  

   !!!  Make sure you check out the comments section - it will show the type of schism that exists within the profession

+ We​ have been up to a lot lately... and i'm quite confident that you all know one of the single most imperative aspects of keeping a small business running  =  clients, projects, work, income, relationships (which we believe are all interdependent).  

+ As  we are wrap up a couple of projects and open the door to potential clients we have a several observations and resultant thoughts to get off our metaphorical chests - as this process has opened our eyes to several things in the last month or so... and we sincerely believe this applies to ::
A. individuals/groups seeking architectural / design services,
B. the talented individuals conducting the bulk of the design and production, and
C. the leaders (the true leaders) who are attempting to guide this profession on an auspicious course. 

There are moments when we - here at MINDMADE just feel like sharing our clients story. Why? One might ask... well, that's simple - this isn't really about us - we are merely a vessel to the realization of our client's dreams, wants and needs and therefore, vestiges. Of course we are obsessed with design and all the process entails but sometimes we need to step outside that realm and celebrate the individuals that make it all possible. As they believe and invest in us... we also do the same. 

This is why we are intensely diligent and selective when it comes to our clients and the projects in which we partake... because we know this is about them and a deep desire for the sustainability of person and place - so, we focus on the intentionality of the long term relationship. And if there are potential clients reading this - we strongly encourage you to do the same with the firm of your liking. It is about so much more than the lowest fee - it is about the process, communication, care, virtuosity, unapologetic passion, superiority of product and an understanding about the undoubted impact that a project will have on human beings - and yes, it is A TON of hard work.

We found an uncanny parallel in what Jaime and Tyler do with coffee, customer service, careful craft and lifestyle. We (very much) hope you will frequent their shop to support knowledgeable and dedicated professionals who are deserving of your loyalty - or, if so inclined, show them support on social media (provided below). The space is well underway and we couldn't be more excited for the legacy Jaime and Tyler will leave upon our distinctive and dignified City. And since they want to keep the space a surprise upon opening the doors - we will instead leave you with a nugget of wisdom that Tyler shared with us on our very first meeting - and it's significance will carry truth into the unforeseeable future : : 

CHEERS - here's to you MONARCH, Tyler, Jaime, Frances and Merle. We wish you ALL nothing short of continued success!